Case Study

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Case Study: Retailer Sees 30% Increase in Sales & Order Fulfillment With Smiles on Demand

Seaside Shop is a prominent apparel and swimwear retailer based in a bustling beach town, renowned for its seasonality. They have established a robust presence both in-store during the summer and online throughout the year.

Challenges

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Solutions

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Scalability and Flexibility

Seaside Shop collaborated with Smiles On Demand, integrating two back-office support agents into their business model. These assistants are pivotal in managing inventory and providing continuous customer support, adapting seamlessly to the fluctuating demands of the retail environment.

Smiles agents were tasked with:

  • Inventory Monitoring: Keeping track of inventory levels, alerting the business owners about low stock items or products selling rapidly
  • 24/7 Customer Support: Providing round-the-clock customer service to handle inquiries, coordinate with the warehouse for order execution, and process returns efficiently
  • Scalable Support: Adjusting support hours on-demand to meet the fluctuating needs of the business

Results

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30% Increase in Sales and Fulfillment Speed

The strategic inclusion of back-office support agents has significantly increased Seaside Shop’s operational efficiency, leading to a 30% increase in sales and faster order fulfillment.

Improvements across various aspects of Seaside Shop’s operations include:

  • Revenue Increase: Sales rose by 30% due to improved customer service and appropriate inventory management
  • Enhanced Inventory Control: Better inventory oversight reduced overstock and improved order fulfillment speed by 43%
  • Improved Reporting and Projections: More accurate data facilitated better decision-making
  • Customer Loyalty: A 19% rise in customer loyalty was observed, attributed to improved customer satisfaction and positive reviews
  • Expanded Online Revenue: Continuous customer service availability ensured more consistent and satisfactory fulfillment of online orders which led to more online sales